Comparison of Three Mass Media for Communicating Forestry Information for Young People

<p>A comparison of three mass media ( TV, radio and newspaper) was made to find which would be more effective at communicating forestry information to young people. The field study was conducted at Nacogdoches, Lufkin, and Kilgore High Schools in East Texas. Questionnaires given to students before and after exposure to six media spots tested forestry knowledge and attitudes. One spot in each medium presented a hardsell threat approach, the other a softsell-humorous approach. A final questionnaire measured student preferences of the media. Analysis of data indicated newspaper and TV to be the most effective media, with radio less effective. Both approaches were effective in newspaper, with softsell-humorous better in TV and radio. Recommendations include the use of newspaper and TV for primary public relations efforts and radio for a supplemental role. Both approaches should be used with newspapers, but softsell appears best for TV and radio.</p>

Name thesis:degree_name

Master of Forestry (MF)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Forestry

Year dc:date.available

1980

Author dc:creator

• Tomlin, Ross Lee

• Forest Sciences
• Other Forestry and Forest Sciences

Repository record dc:identifier

https://scholarworks.sfasu.edu/etds/31

OAI identifier oai:identifier

oai:scholarworks.sfasu.edu:etds-1029