A comparison of three mass media ( TV, radio and newspaper) was made to find which would be more effective at communicating forestry information to young people. The field study was conducted at Nacogdoches, Lufkin, and Kilgore High Schools in East Texas. Questionnaires given to students before and after exposure to six media spots tested forestry knowledge and attitudes. One spot in each medium presented a hardsell threat approach, the other a softsell-humorous approach. A final questionnaire measured student preferences of the media. Analysis of data indicated newspaper and TV to be the most effective media, with radio less effective. Both approaches were effective in newspaper, with softsell-humorous better in TV and radio. Recommendations include the use of newspaper and TV for primary public relations efforts and radio for a supplemental role. Both approaches should be used with newspapers, but softsell appears best for TV and radio.
","abstract_html":"<p>A comparison of three mass media ( TV, radio and newspaper) was made to find which would be more effective at communicating forestry information to young people. The field study was conducted at Nacogdoches, Lufkin, and Kilgore High Schools in East Texas. Questionnaires given to students before and after exposure to six media spots tested forestry knowledge and attitudes. One spot in each medium presented a hardsell threat approach, the other a softsell-humorous approach. A final questionnaire measured student preferences of the media. Analysis of data indicated newspaper and TV to be the most effective media, with radio less effective. Both approaches were effective in newspaper, with softsell-humorous better in TV and radio. Recommendations include the use of newspaper and TV for primary public relations efforts and radio for a supplemental role. Both approaches should be used with newspapers, but softsell appears best for TV and radio.</p>","abstract_has_math":false,"creators":["Tomlin, Ross Lee"],"institution":null,"degree_name":"Master of Forestry (MF)","degree_level":"Thesis","degree_discipline":"Forestry","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1980,"date_issued":"1980-08-01T07:00:00Z","date_published":"1980-08-01T07:00:00Z","updated_at":"2026-07-24T04:30:03Z","subjects":["Forest Sciences","Other Forestry and Forest Sciences"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://scholarworks.sfasu.edu/etds/31","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Tomlin, Ross Lee"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2015-11-12T08:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Forestry"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Forestry (MF)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Forest Sciences","Other Forestry and Forest Sciences"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://scholarworks.sfasu.edu/etds/31"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["A comparison of three mass media ( TV, radio and newspaper) was made to find which would be more effective at communicating forestry information to young people. The field study was conducted at Nacogdoches, Lufkin, and Kilgore High Schools in East Texas. Questionnaires given to students before and after exposure to six media spots tested forestry knowledge and attitudes. One spot in each medium presented a hardsell threat approach, the other a softsell-humorous approach. A final questionnaire measured student preferences of the media. Analysis of data indicated newspaper and TV to be the most effective media, with radio less effective. Both approaches were effective in newspaper, with softsell-humorous better in TV and radio. Recommendations include the use of newspaper and TV for primary public relations efforts and radio for a supplemental role. Both approaches should be used with newspapers, but softsell appears best for TV and radio.
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