Perceptions of value: an analysis of New Jersey's public and private four-year colleges and universities to determine if adherence to recognized design principles increases the perceived value of their institution

<p>The purpose of this study was to determine how closely four-year New Jersey colleges and universities, both public and private, adhere to general standards for home page layout and design. This study also looked to determine if adherence to proper design standards increase the perceived quality of the institution. Field experiment participants rated the home pages of six institutions chosen by the researcher in her content analysis. Using Likert-type questions, 23 students rated the home pages of the colleges and universities, yielding results supporting the initial claim: the more closely an institution adheres to certain home page design standards, the more highly qualified it will be perceived.</p>

Name thesis:degree_name

M.A. in Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations & Advertising

Year dc:date.available

2007

Author dc:creator

• Ponzi, Kathryn Marie

Contributors dc:contributor

• Basso, Joseph

• Universities and colleges--New Jersey; Web sites--Design
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/834

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-1832