The purpose of this study was to determine how closely four-year New Jersey colleges and universities, both public and private, adhere to general standards for home page layout and design. This study also looked to determine if adherence to proper design standards increase the perceived quality of the institution. Field experiment participants rated the home pages of six institutions chosen by the researcher in her content analysis. Using Likert-type questions, 23 students rated the home pages of the colleges and universities, yielding results supporting the initial claim: the more closely an institution adheres to certain home page design standards, the more highly qualified it will be perceived.
","abstract_html":"<p>The purpose of this study was to determine how closely four-year New Jersey colleges and universities, both public and private, adhere to general standards for home page layout and design. This study also looked to determine if adherence to proper design standards increase the perceived quality of the institution. Field experiment participants rated the home pages of six institutions chosen by the researcher in her content analysis. Using Likert-type questions, 23 students rated the home pages of the colleges and universities, yielding results supporting the initial claim: the more closely an institution adheres to certain home page design standards, the more highly qualified it will be perceived.</p>","abstract_has_math":false,"creators":["Ponzi, Kathryn Marie"],"institution":null,"degree_name":"M.A. in Public Relations","degree_level":"Thesis","degree_discipline":"Public Relations & Advertising","degree_department":null,"school":null,"contributors":["Basso, Joseph"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2007,"date_issued":"2007-07-17T07:00:00Z","date_published":"2007-07-17T07:00:00Z","updated_at":"2026-07-24T04:13:46Z","subjects":["Universities and colleges--New Jersey; Web sites--Design","Public Relations and Advertising"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://rdw.rowan.edu/etd/834","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Basso, Joseph"]},{"key":"dc:creator","label":"Author","values":["Ponzi, Kathryn Marie"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2016-03-29T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Public Relations & Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A. in Public Relations"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Universities and colleges--New Jersey; Web sites--Design","Public Relations and Advertising"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://rdw.rowan.edu/etd/834"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The purpose of this study was to determine how closely four-year New Jersey colleges and universities, both public and private, adhere to general standards for home page layout and design. This study also looked to determine if adherence to proper design standards increase the perceived quality of the institution. Field experiment participants rated the home pages of six institutions chosen by the researcher in her content analysis. Using Likert-type questions, 23 students rated the home pages of the colleges and universities, yielding results supporting the initial claim: the more closely an institution adheres to certain home page design standards, the more highly qualified it will be perceived.
"]},{"key":"dc:title","label":"Title","values":["Perceptions of value: an analysis of New Jersey's public and private four-year colleges and universities to determine if adherence to recognized design principles increases the perceived value of their institution"]}]}],"canonical_facts":{"dc:contributor":["Basso, Joseph"],"dc:creator":["Ponzi, Kathryn Marie"],"dc:date.available":["2016-03-29T07:00:00Z"],"dc:description.abstract":["The purpose of this study was to determine how closely four-year New Jersey colleges and universities, both public and private, adhere to general standards for home page layout and design. This study also looked to determine if adherence to proper design standards increase the perceived quality of the institution. Field experiment participants rated the home pages of six institutions chosen by the researcher in her content analysis. Using Likert-type questions, 23 students rated the home pages of the colleges and universities, yielding results supporting the initial claim: the more closely an institution adheres to certain home page design standards, the more highly qualified it will be perceived.
"],"dc:identifier":["https://rdw.rowan.edu/etd/834"],"dc:subject":["Universities and colleges--New Jersey; Web sites--Design","Public Relations and Advertising"],"dc:title":["Perceptions of value: an analysis of New Jersey's public and private four-year colleges and universities to determine if adherence to recognized design principles increases the perceived value of their institution"],"thesis:degree_discipline":["Public Relations & Advertising"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.A. in Public Relations"]},"updated_at":"2026-07-24T04:13:46Z"}