Does Ownership Matter in Ethnic Media Firms? The Economic Goals of Media Firms for Ethnic Groups and Media Firms Owned by Ethnic Groups

This study uses secondary data to examine the impact the ownership has on the economic goals of ethnic newspapers. A comparison between 24 newspapers owned by ethnic groups (media-by) and 24 newspapers for ethnic groups (media-for) showed a pattern consistent with media-for newspapers being more interested in making a profit, while media-by newspapers are more dedicated to serving the ethnic groups. Media-for newspapers tend to circulate in the areas that have higher ethnic population density and less market competition than media-by newspapers, although the difference is not statistically significant. Besides, an interesting finding is that media-by newspapers have much higher rate of paid to free circulation than media-for newspapers, and the result is statistically significant.

Name thesis:degree_name

Master of Science (MS)

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

Journalism (Communication)

Grantor dc:publisher

Ohio University

Year dc:date

2012

Author dc:creator

• Luo, Xueying

Contributors dc:contributor

• Martin, Hugh J.

• Journalism
• Mass Communications
• Ownership
• Ethnic Media
• Economic Goals
• Media-for
• Media-by
• Ethnic Newspapers

Statement dc:rights

• unrestricted
• This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

Language dc:language

English

Repository record dc:identifier

http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1352921143

OAI identifier oai:identifier

oai:etd.ohiolink.edu:ohiou1352921143