Quantification of attribute driven product cannibalization induced by new product introduction

"The need for studying the effects of cannibalization and its importance has been established in literature. It is especially important for marketing since an assessment of the anticipated cannibalization effect of a new product could help in deciding on a suitable time for new product introduction and promotion. However, quantitative measures that can be easily monitored and interpreted are not commonly available. This research on new product introduction discusses parametric measures to help identify and study the effects of cannibalization. Case studies are used to illustrate the parametric measures and observations on product cannibalization in a consumer beverage product"--Abstract, page iv.

Name thesis:degree_name

Ph. D. in Engineering Management

Grantor

University of Missouri--Rolla

Year dc:date.available

2016

Author dc:creator

• Srinivasan, Sundara Raghavan

• Operations Research, Systems Engineering and Industrial Engineering

Repository record dc:identifier

https://scholarsmine.mst.edu/doctoral_dissertations/1564

OAI identifier oai:identifier

oai:scholarsmine.mst.edu:doctoral_dissertations-2566