{"id":{"repo_id":"must-thes","oai_identifier":"oai:scholarsmine.mst.edu:doctoral_dissertations-2566"},"canonical_url":"https://search.dev.ndltd.org/etd/must-thes/oai:scholarsmine.mst.edu:doctoral_dissertations-2566","repository":{"repo_id":"must-thes","name":"Missouri University of Science and Technology","base_url":"https://scholarsmine.mst.edu/do/oai/"},"display":{"title":"Quantification of attribute driven product cannibalization induced by new product introduction","abstract":"\"The need for studying the effects of cannibalization and its importance has been established in literature. It is especially important for marketing since an assessment of the anticipated cannibalization effect of a new product could help in deciding on a suitable time for new product introduction and promotion. However, quantitative measures that can be easily monitored and interpreted are not commonly available. This research on new product introduction discusses parametric measures to help identify and study the effects of cannibalization. Case studies are used to illustrate the parametric measures and observations on product cannibalization in a consumer beverage product\"--Abstract, page iv.","abstract_html":""The need for studying the effects of cannibalization and its importance has been established in literature. It is especially important for marketing since an assessment of the anticipated cannibalization effect of a new product could help in deciding on a suitable time for new product introduction and promotion. However, quantitative measures that can be easily monitored and interpreted are not commonly available. This research on new product introduction discusses parametric measures to help identify and study the effects of cannibalization. Case studies are used to illustrate the parametric measures and observations on product cannibalization in a consumer beverage product"--Abstract, page iv.","abstract_has_math":false,"creators":["Srinivasan, Sundara Raghavan"],"institution":"University of Missouri--Rolla","degree_name":"Ph. D. in Engineering Management","degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016-02-10T08:00:00Z","date_published":"2016-02-10T08:00:00Z","updated_at":"2026-07-24T03:19:12Z","subjects":["Operations Research, Systems Engineering and Industrial Engineering"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://scholarsmine.mst.edu/doctoral_dissertations/1564","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Srinivasan, Sundara Raghavan"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2016-02-10T08:00:00Z"]},{"key":"dc:type","label":"Dc Type","values":["Dissertation - Citation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph. D. in Engineering Management"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Missouri--Rolla"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Operations Research, Systems Engineering and Industrial Engineering"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://scholarsmine.mst.edu/doctoral_dissertations/1564"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["\"The need for studying the effects of cannibalization and its importance has been established in literature. It is especially important for marketing since an assessment of the anticipated cannibalization effect of a new product could help in deciding on a suitable time for new product introduction and promotion. However, quantitative measures that can be easily monitored and interpreted are not commonly available. This research on new product introduction discusses parametric measures to help identify and study the effects of cannibalization. Case studies are used to illustrate the parametric measures and observations on product cannibalization in a consumer beverage product\"--Abstract, page iv."]},{"key":"dc:title","label":"Title","values":["Quantification of attribute driven product cannibalization induced by new product introduction"]}]}],"canonical_facts":{"dc:creator":["Srinivasan, Sundara Raghavan"],"dc:date.available":["2016-02-10T08:00:00Z"],"dc:description.abstract":["\"The need for studying the effects of cannibalization and its importance has been established in literature. It is especially important for marketing since an assessment of the anticipated cannibalization effect of a new product could help in deciding on a suitable time for new product introduction and promotion. However, quantitative measures that can be easily monitored and interpreted are not commonly available. This research on new product introduction discusses parametric measures to help identify and study the effects of cannibalization. Case studies are used to illustrate the parametric measures and observations on product cannibalization in a consumer beverage product\"--Abstract, page iv."],"dc:identifier":["https://scholarsmine.mst.edu/doctoral_dissertations/1564"],"dc:subject":["Operations Research, Systems Engineering and Industrial Engineering"],"dc:title":["Quantification of attribute driven product cannibalization induced by new product introduction"],"dc:type":["Dissertation - Citation"],"thesis:degree_name":["Ph. D. in Engineering Management"],"thesis:institution_name":["University of Missouri--Rolla"]},"updated_at":"2026-07-24T03:19:12Z"}