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University of Montana

"Just do it!"| A rhetorical criticism of Nike's "Hero" advertising campaign for women

dc:creator Lewis, Jennifer Joi
thesis:degree_name Master of Arts (MA)
2004

Degree

thesis:*
Name thesis:degree_name
Master of Arts (MA)
Grantor dc:publisher
University of Montana
Year
2004

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Lewis, Jennifer Joi

Subjects

dc:subject × 6

Identifiers

dc:identifier.*
Repository record dc:identifier
https://scholarworks.umt.edu/etd/1427
OAI identifier oai:identifier
oai:scholarworks.umt.edu:etd-2446

Chain of custody

source
Harvested from
Montana Technology
Base URL
scholarworks.umt.edu/do/oai/
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
related terms
citation

Lewis, Jennifer Joi. "Just do it!"| A rhetorical criticism of Nike's "Hero" advertising campaign for women. University of Montana, 2004. https://scholarworks.umt.edu/etd/1427

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