{"id":{"repo_id":"montana-tech","oai_identifier":"oai:scholarworks.umt.edu:etd-2446"},"canonical_url":"https://search.dev.ndltd.org/etd/montana-tech/oai:scholarworks.umt.edu:etd-2446","repository":{"repo_id":"montana-tech","name":"Montana Technology","base_url":"https://scholarworks.umt.edu/do/oai/"},"display":{"title":"\"Just do it!\"| A rhetorical criticism of Nike's \"Hero\" advertising campaign for women","abstract":"","abstract_html":null,"abstract_has_math":false,"creators":["Lewis, Jennifer Joi"],"institution":"University of Montana","degree_name":"Master of Arts (MA)","degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2004,"date_issued":"2004-01-01T08:00:00Z","date_published":"2004-01-01T08:00:00Z","updated_at":"2026-07-24T03:14:54Z","subjects":["Nike (Firm)","Advertising","Feminist theory","Body image","Athletic shoes","Women consumers"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://scholarworks.umt.edu/etd/1427","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Lewis, Jennifer Joi"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:publisher","label":"Institution","values":["University of Montana"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts (MA)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Nike (Firm)","Advertising","Feminist theory","Body image","Athletic shoes","Women consumers"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://scholarworks.umt.edu/etd/1427"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:title","label":"Title","values":["\"Just do it!\"| A rhetorical criticism of Nike's \"Hero\" advertising campaign for women"]}]}],"canonical_facts":{"dc:creator":["Lewis, Jennifer Joi"],"dc:identifier":["https://scholarworks.umt.edu/etd/1427"],"dc:publisher":["University of Montana"],"dc:subject":["Nike (Firm)","Advertising","Feminist theory","Body image","Athletic shoes","Women consumers"],"dc:title":["\"Just do it!\"| A rhetorical criticism of Nike's \"Hero\" advertising campaign for women"],"dc:type":["Thesis"],"thesis:degree_name":["Master of Arts (MA)"]},"updated_at":"2026-07-24T03:14:54Z"}