An Experimental Study Examining the Effect of Organization and Sex of the Receiver on Attitude Change

This study sought to examine the relationship between two communication variables and their potential effect upon attitude change. The two variables studied were the sex of the receiver and organizational formats. The study examined whether females or males were more persuaded by an oral message and whether one organizational pattern had a superior effect over another organizational pattern. The organizational patterns chosen were the debate formats of the comparative advantages case format and the problem-solution case format. This investigation found that neither organizational format produced a significantly superior amount of attitude change and that females were more persuaded by oral messages than were males.

Name thesis:degree_name

Master of Science in Geospatial Sciences

Level thesis:degree_level

Masters

Discipline thesis:degree_discipline

Geography, Geology, and Planning

Year

1977

Author dc:creator

• Cooley, David M.

Contributors dc:contributor

• Stanley Fagerlin

• Earth Sciences

Statement dc:rights

• © David M Cooley

Repository record dc:identifier

https://bearworks.missouristate.edu/theses/786

OAI identifier oai:identifier

oai:bearworks.missouristate.edu:theses-1787