{"id":{"repo_id":"mo-state","oai_identifier":"oai:bearworks.missouristate.edu:theses-1787"},"canonical_url":"https://search.dev.ndltd.org/etd/mo-state/oai:bearworks.missouristate.edu:theses-1787","repository":{"repo_id":"mo-state","name":"Missouri State University","base_url":"https://bearworks.missouristate.edu/do/oai/"},"display":{"title":"An Experimental Study Examining the Effect of Organization and Sex of the Receiver on Attitude Change","abstract":"This study sought to examine the relationship between two communication variables and their potential effect upon attitude change. The two variables studied were the sex of the receiver and organizational formats. The study examined whether females or males were more persuaded by an oral message and whether one organizational pattern had a superior effect over another organizational pattern. The organizational patterns chosen were the debate formats of the comparative advantages case format and the problem-solution case format. This investigation found that neither organizational format produced a significantly superior amount of attitude change and that females were more persuaded by oral messages than were males.","abstract_html":"This study sought to examine the relationship between two communication variables and their potential effect upon attitude change. The two variables studied were the sex of the receiver and organizational formats. The study examined whether females or males were more persuaded by an oral message and whether one organizational pattern had a superior effect over another organizational pattern. The organizational patterns chosen were the debate formats of the comparative advantages case format and the problem-solution case format. This investigation found that neither organizational format produced a significantly superior amount of attitude change and that females were more persuaded by oral messages than were males.","abstract_has_math":false,"creators":["Cooley, David M."],"institution":null,"degree_name":"Master of Science in Geospatial Sciences","degree_level":"Masters","degree_discipline":"Geography, Geology, and Planning","degree_department":null,"school":null,"contributors":["Stanley Fagerlin"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1977,"date_issued":"1977-07-01T07:00:00Z","date_published":"1977-07-01T07:00:00Z","updated_at":"2026-07-24T03:15:54Z","subjects":["Earth Sciences"],"languages":[],"rights":["© David M Cooley"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://bearworks.missouristate.edu/theses/786","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Stanley Fagerlin"]},{"key":"dc:creator","label":"Author","values":["Cooley, David M."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"thesis:degree_discipline","label":"Discipline","values":["Geography, Geology, and Planning"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science in Geospatial Sciences"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Earth Sciences"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["© David M Cooley"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://bearworks.missouristate.edu/theses/786"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study sought to examine the relationship between two communication variables and their potential effect upon attitude change. The two variables studied were the sex of the receiver and organizational formats. The study examined whether females or males were more persuaded by an oral message and whether one organizational pattern had a superior effect over another organizational pattern. The organizational patterns chosen were the debate formats of the comparative advantages case format and the problem-solution case format. This investigation found that neither organizational format produced a significantly superior amount of attitude change and that females were more persuaded by oral messages than were males."]},{"key":"dc:title","label":"Title","values":["An Experimental Study Examining the Effect of Organization and Sex of the Receiver on Attitude Change"]}]}],"canonical_facts":{"dc:contributor":["Stanley Fagerlin"],"dc:creator":["Cooley, David M."],"dc:description.abstract":["This study sought to examine the relationship between two communication variables and their potential effect upon attitude change. The two variables studied were the sex of the receiver and organizational formats. The study examined whether females or males were more persuaded by an oral message and whether one organizational pattern had a superior effect over another organizational pattern. The organizational patterns chosen were the debate formats of the comparative advantages case format and the problem-solution case format. This investigation found that neither organizational format produced a significantly superior amount of attitude change and that females were more persuaded by oral messages than were males."],"dc:identifier":["https://bearworks.missouristate.edu/theses/786"],"dc:rights":["© David M Cooley"],"dc:subject":["Earth Sciences"],"dc:title":["An Experimental Study Examining the Effect of Organization and Sex of the Receiver on Attitude Change"],"thesis:degree_discipline":["Geography, Geology, and Planning"],"thesis:degree_level":["Masters"],"thesis:degree_name":["Master of Science in Geospatial Sciences"]},"updated_at":"2026-07-24T03:15:54Z"}