Product & customer profiling for Direct Store Delivery (DSD)

This thesis is to analyze the suitability of different products, suppliers and customers for Direct Store Delivery (DSD) model with respect to the qualitative profile and the quantitative benefits. During the research, interviews with retailers, suppliers and industrial experts provide the basis and insight for the qualitative analysis of factors that make certain products, suppliers and customers best suitable for a DSD model. In order to quantify the benefits that DSD can bring to the entire supply chain, a generic model of the DSD system is built. Based on the quantitative analysis, the stock-out at store shelf is simulated in order to understand the effects of DSD operations to the minimization of stock-out costs at the store shelf, a major benefit that DSD is assumed to generate. With the conceptual framework and the quantitative model, this thesis is aimed at providing supply chain managers a comprehensive perspective to adopt DSD for their products and customers.

Department dc:contributor.department

Massachusetts Institute of Technology. Engineering Systems Division.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2008

Author dc:creator

• Chen, Liang, M. Eng. Massachusetts Institute of Technology

Advisor dc:contributor.advisor

• Larry Lapide.

• Engineering Systems Division.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/45255

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/45255