Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 5 of 5 for “"Customer profiling"”.
-
Product & customer profiling for Direct Store Delivery (DSD)
… suitability of different products, suppliers and customers for Direct Store Delivery (DSD) model with respect to the qualitative profile and the quantitative benefits. During the research, interviews with retailers, suppliers and industrial experts provide the basis and insight for the qualitative …
-
Responding to organizational crisis: The role of crisis communication message framing and communication information processing to protect organizational credibility
… of the communication messages based on their customer profiling post a crisis. In terms of theoretical perspective, the study extends the literature of crisis communication by establishing a matching of rational vs. emotional message framing with systematic vs. heuristic information processing …
-
Value creation and value capture of advanced electricity meter information
… business models range from advertising over customer profiling up to insurance or juridical usage of data gathered from advanced meters. This paper summarizes the finding of a number of studies on the value of smart meter information on electricity market related benefit and gives an overview …
-
L'autenticità nelle destinazioni turistiche: definizione di un modello consumer-based per la misurazione e lo studio del livello di autenticità percepita di una destinazione turistica
… may use the model for market segmentation and customer profiling to gain useful information for monitoring and maximizing marketing policies based on authenticity. In addition, findings may be used to plan and carry out internal marketing actions to sensitize tourist operators about the …
-
Estrategia de marketing digital para la marca Co’coon basada en un modelo de inteligencia de negocio
Fibertex Corporation una compañía con más de 30 años de experiencia en el sector textil en la categoría moda, prendas de control. Dedicada a la fabricación y distribución no solo de su marca propia Co’coon sino marcas blancas, llegando al mercado nacional con una amplia oferta de productos en su …