Supply chain & organizational behavior through the three lenses : a case study

Introducing change in any company, organization or institution has never been an easy task to accomplish. There is always a resistance to change, as change creates confusion in the minds of people, makes them uncomfortable and requires compromises and adjustments in the way people are used to functioning. However, for the advancement of technology, organizations, society and life change is inevitable and will take place sooner or later. This thesis focuses on one such change - change in operational behavior in addressing a new market entry (IC programming socket market) by the semiconductor bum-in socket business unit of ACME Inc. The new market entry is done such that the solutions currently provided in the bum-in market are made to operate in a larger solution space with minimal changes to the product/solution to help maximize profitability of the same. This thesis discusses the differences between the two semiconductor test markets and the similarities between the solutions offered. Further, applying Paul Carlile's approach of using the Three Lenses approach in analyzing an organization - Strategic, Cultural and Political, the thesis brings out the salient issues in employing the new market entry strategy through an organizational perspective.

Department dc:contributor.department

System Design and Management Program.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2006

Author dc:creator

• Shanbhag, Santosh, 1976-

Advisor dc:contributor.advisor

• Daniel Whitney.

• System Design and Management Program.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/35094

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/35094