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Massachusetts Institute of Technology

Defensive marketing strategy : its application to a financial decision support system

Abstract

dc:description

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983.

Degree

thesis:*
Department dc:contributor.department
Sloan School of Management.
Grantor dc:publisher
Massachusetts Institute of Technology
Year dc:date.issued
1983

Author and committee

dc:creator, dc:contributor.*
Authors dc:creator
  • Elkins, Webb F
  • Borschberg, Andre
Advisor dc:contributor.advisor
  • Glen L. Urban.

Subjects

dc:subject × 1

Rights

dc:rights
Statement dc:rights
  • M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
Language dc:language.iso
eng

Identifiers

dc:identifier.*
Handle dc:identifier.uri
http://hdl.handle.net/1721.1/15499
OAI identifier oai:identifier
oai:dspace.mit.edu:1721.1/15499

Chain of custody

source
Harvested from
MIT
Base URL
dspace.mit.edu/oai/request
Last updated
2026-07-22
Source record
OAI-PMH GetRecord
citation

Elkins, Webb F; Borschberg, Andre. Defensive marketing strategy : its application to a financial decision support system. Massachusetts Institute of Technology, 1983. http://hdl.handle.net/1721.1/15499