Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 181 for “"Marketing Strategy"”.
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Defensive marketing strategy : empirical applications
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983.
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Consumer inattention, uncertainty, and marketing strategy
… The third chapter examines firms' advertising strategy on social media under consumers' limited attention. Advertising on social media faces a new challenge as consumers can actively select which advertisers to follow. A Bayesian learning model suggests that consumers with limited attention may …
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A marketing strategy for upcoming fertiliser businesses
… of this study was to develop a tailor-made marketing Strategy that can be implemented by any of the fertiliser blending companies in the agriculture industry in South Africa. A case study approach was taken where all the theory was applied to a successful company currently operating in this …
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Product and marketing strategy study in China
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1996.
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Marketing strategy development for a retail food establishment
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1988.
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Defensive marketing strategy in the prescription analgesic market
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982.
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Marketing strategy in the State trading organisations in Iraq
… on and attempting to develop an effective marketing strategy for the State Trading Organisations will provide some solutions to the problems of developing countries with marketing planners being able to contribute to such development. This thesis identifies, analyses and evaluates the …
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Marketing, strategy, and the small firm: A systematic inquiry
… between business orientation, strategic posture, marketing strategy, and performance. The theoretical model employed explicitly incorporated a contingency approach to theory development, and as such contained contingency variables, response variables, and performance variables.
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The multi-level marketing firms : organization and marketing strategy
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1994.
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Marketing strategy for commercial aircraft engines : a case study
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1989.
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Incorporating environmental elements in property marketing strategy in Kuala Lumpur
… environmental elements in a housing project and marketing strategy are one of the great problems to achieve the high performance of sales. Therefore, incorporate of important environmental elements in a housing project and marketing strategy to achieve the high performance of sales. The level of …
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Marketing Strategy and Company Performance in the U.K. Construction Industry
… Industry has been slow to adopt the 'marketing concept'. This concept suggests a totally new way of looking at a business and would mean a departure from the traditional approach to the management of Main Contractor companies.<br/><br/>Many researchers have explored the relationship …
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An integrative tourism destination marketing strategy for the Namibia Tourism Board
… components of an integrative tourism destination marketing strategy for the Namibian Tourism Board (NTB). The main objective of the study was to examine whether the Namibian Tourism Board has an integrative tourism destination marketing strategy in place and, if absent or ineffective, provide …
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Marketing strategy and product line planning for a small business firm
Thesis. 1975. M.S.--Massachusetts Institute of Technology. Alfred P. Sloan School of Management.
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Marketing strategy in the commercial aircraft engine business : a case study
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.
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Defensive marketing strategy : its application to a financial decision support system
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983.
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Marketing strategy and new product development in the UK credit card industry
The development of new products in today's marketing environment is generally accepted as a requirement for the continual growth and prosperity of organisations. The literature is consequently rich with information on the development of various aspects of good products. In the case of service …
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Marketing strategy in the service industry : a product life cycle case study
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.
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