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University of Mississippi

Bottling Hell: Myth-Making, Cultural Identity And The Datil Pepper Of St. Augustine, Florida

Abstract

dc:description.abstract

This thesis interrogates the datil pepper (capsicum chinense) as a potent cultural symbol against a backdrop of heritage tourism in St. Augustine, Florida, widely known as "the nation's oldest city." the datil is a locally popular and regionally unique heirloom pepper endemic to St. Augustine and the surrounding environs. A romantic origin story and local lore are embedded on this spicy pepper, tying it to north Florida's Minorcan population, a group descended from indentured workers brought to the area in the late 1700s. The prominence of this mythology speaks to heritage tourism's demand for consumable cultural emblems, and the datil pepper becomes a through line to the inner-workings of this market. This paper challenges notions of heritage in cultural tourism, highlighting the role that tourism proponents play in shaping representations of history.

Degree

thesis:*
Name thesis:degree_name
M.A. in Southern Studies
Level thesis:degree_level
Thesis
Discipline thesis:degree_discipline
Southern Studies
Year dc:date.available
2014

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Hamilton, Anna
Contributors dc:contributor
  • Andy Harper
  • Simone Delerme
  • Charles Reagan Wilson

Subjects

dc:subject × 4

Identifiers

dc:identifier.*
Repository record dc:identifier
https://egrove.olemiss.edu/etd/1161
OAI identifier oai:identifier
oai:egrove.olemiss.edu:etd-2160

Chain of custody

source
Harvested from
University of Mississippi
Base URL
egrove.olemiss.edu/do/oai/
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
citation

Hamilton, Anna. Bottling Hell: Myth-Making, Cultural Identity And The Datil Pepper Of St. Augustine, Florida. Thesis thesis, 2014. https://egrove.olemiss.edu/etd/1161