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Lingnan University

Exploring online brand choice at the SKU level : the effects of internet-specific attributes

dc:creator WANG, Yanan

thesis:degree_name Master of Philosophy (MPHIL)

Degree

thesis:*

Name thesis:degree_name: Master of Philosophy (MPHIL)
Level thesis:degree_level: Thesis

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: WANG, Yanan
Contributors dc:contributor: Dr. CUI Geng
Prof. CHAN Tsang-Sing

Subjects

dc:subject × 5

Rights

dc:rights

Statement dc:rights: The copyright of this thesis is owned by its author. Any reproduction, adaptation, distribution or dissemination of this thesis without express authorization is strictly prohibited.
Language dc:language: en

Identifiers

dc:identifier.*

Repository record dc:identifier: https://commons.ln.edu.hk/mkt_etd/13
OAI identifier oai:identifier: oai:commons.ln.edu.hk:mkt_etd-1012

Chain of custody

source

Harvested from: Lingnan University
Base URL: commons.ln.edu.hk/do/oai/
Last updated: 2026-07-27
Source record: OAI-PMH GetRecord

related terms

citation

WANG, Yanan. Exploring online brand choice at the SKU level : the effects of internet-specific attributes. Thesis thesis, https://commons.ln.edu.hk/mkt_etd/13

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