Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 12 of 12 for “"Brand Choice"”.
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Factors influencing consumer brand choice of cordial beverages: a case of spaka cordial drinks brand.
Consumer choice is generally determined by various factors such as product attributes, social factors surrounding the consumer, as well as marketing factors. The objective of the study was to explore factors influencing consumer choice for cordial drinks, particularly focusing on SPAKA brand …
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Factors influencing consumer brand choice of cordial beverages: a case of spaka cordial drinks brand.
Consumer choice is generally determined by various factors such as product attributes, social factors surrounding the consumer, as well as marketing factors. The objective of the study was to explore factors influencing consumer choice for cordial drinks, particularly focusing on SPAKA brand …
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Patterns of brand and store choice
The sublects of brand choice and store choice have been widely studied, but these two aspects of consumer behaviour have tended to be treated in isolation from each other. This thesis therefore provides a detailed examination of the way in which brand choice and store choice patterns compare and …
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Quality and Capacity Decisions in Service Industry
… firms. The third part considers optimal brand equity as the measure of gain. We consider the effects of capacity and quality on the customers' value, repeat purchase, and brand choice. We compare this model with the existing models in the literature of marketing and service operations. We …
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Two Marketing Essays: Evolution Of Attribute-Specific Preferences Through Consumer Learning And The Effect Of Gift Exchange On The Purchase Behavior
… about alternative-specific preferences such as brand preference in a brand choice model. However, there exist product categories which offer many varieties of products with different attributes. In such cases, it is important to model consumer learning of attribute-specific preferences rather …
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The antecedents and consequences of brand equity in the South African running shoe market
… to the manner in which consumers perceive their brand. For the assessment of global brands in emerging markets, such as South Africa, progressive empirical research supports managerial approaches so consumer behaviour can be influenced and predicted in a precise way. Gaining insight into factors …
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The effect of attitude towards a print ad on intention : an analysis of gender representation for brand X
… in both the measure for attitude towards the brand/ad and purchase intention.
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Essays on Consumer Behavior and Demand Analysis
… evidence that consumers? switching rates among brands are higher than what brand characteristics and consumer heterogeneity can explain. The over-switching behavior may be consistent with consumers? brand satiation. As a result, the consumers may benefit more from a market with more variety. We …
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Supplement Use In Professional Rugby League
… as driving influential factors in supplement brand choice and there are similarities in the way that clubs decide and deliver supplement practices which highlight a possible dependency culture. However, it is reported that the head of strength of conditioning has the ultimate responsibility …
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Consumer Processual State of Confusion: Effects of colour similarity and brand familiarity
… alleging identity infringements by global brands have attracted significant media attention, highlighting the need for empirical investigation into the concept of consumer confusion around brand identity. Given the importance of colour to brand and packaging decisions, and the significant …
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The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity
Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a …