3B Soluciones Industriales S.A.C.

This work analyzes the strategic planning of the company 3B Soluciones Industriales S.A.C., which designs, develops, manufactures, markets and distributes chemical products for the automotive, hardware and industrial sectors, under the 3BSI trademark. This research consists of 5 chapters: In the first, the general situation of the company, mission, vision and values is indicated. Information that allows establishing the current situation of 3BSI, as well as developing plans for the medium and long term. In the second, the strategic diagnosis of 3BSI is analyzed, both external and internal diagnosis to identify opportunities and threats. In the third, the strategy is formulated through the development of MFODA, MPC, MBCG matrices. In the fourth, the implementation of the strategy is carried out, in which the changes are proposed. Finally, chapter five details strategic control through a comprehensive scorecard.

Name thesis:degree_name

Licenciado en Administración

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Administración

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2023

Author dc:creator

• Ballon Benavides, Alfredo Enrique

Advisor dc:contributor.advisor

• Arata Llona, Juan Andrés

• Planeamiento estratégico
• Industria química
• Productos químicos
• Industria y comercio del automóvil
• Strategic planning
• Chemical industry
• Chemicals
• Automobile industry and trade

Statement dc:rights

• info:eu-repo/semantics/restrictedAccess

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/19663

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/19663