This work analyzes the strategic planning of the company 3B Soluciones Industriales S.A.C., which designs, develops, manufactures, markets and distributes chemical products for the automotive, hardware and industrial sectors, under the 3BSI trademark. This research consists of 5 chapters: In the first, the general situation of the company, mission, vision and values is indicated. Information that allows establishing the current situation of 3BSI, as well as developing plans for the medium and long term. In the second, the strategic diagnosis of 3BSI is analyzed, both external and internal diagnosis to identify opportunities and threats. In the third, the strategy is formulated through the development of MFODA, MPC, MBCG matrices. In the fourth, the implementation of the strategy is carried out, in which the changes are proposed. Finally, chapter five details strategic control through a comprehensive scorecard.
Planeamiento estratégico, Industria química, Productos químicos, Industria y comercio del automóvil, Strategic planning, Chemical industry, Chemicals, Automobile industry and trade
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