Influencia de la innovación tecnológica en el desempeño de ventas de las productoras audiovisuales

The audiovisual industry has been experiencing exponential growth in the Latin American region, receiving increasing support from important institutions, which has resulted in highly recognized productions at a regional and global level. Peru is steps behind in this regard, but its audiovisual market has high potential for growth and success if conditions are positive. Research variables were technological innovation and sales performance, independent and dependent variable respectively. Nowadays, technological innovation is considered an important factor to produce quality products in most industries, while the sales performance could be seen because of the application of the independent variable. After an exhaustive investigation, it was concluded that although it is a common assumption that technological innovation leads to an increase in sales performance, this is not the case in the capital's audiovisual industry.

Name thesis:degree_name

Licenciado en Administración

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Administración

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2023

Author dc:creator

• Trisano Aparicio, Gabriel Alonso

Advisor dc:contributor.advisor

• Medroa Delgado, Giancarlo

• Technological innovations
• Sales
• Audio-visual industry
• Innovaciones tecnológicas
• Venta
• Industria audiovisual

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/18206

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/18206