Creación del manual de identidad visual para la marca de compostura de prendas "Xirana"

This project consists of the creation and realization of a visual identity manual for the Xirana brand, a clothing composition service. The objective of carrying out this project was to design a manual that brings together the strategic concepts of the brand, as well as its vision, in order to position it through a visual identity that reflects self-esteem and opportunity, in addition to the values of trust, empathy and commitment; all this through a coherent and differentiated communication from the competition. This purpose was validated by many design experts and included validation of the target audience. Likewise, it is proposed to establish a communication strategy that reflects the values of the brand in social networks.

Name thesis:degree_name

Licenciado en Comunicación

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Comunicación

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2022

Author dc:creator

• Cristal Celeste, Huaira Perez

Advisor dc:contributor.advisor

• Torres Duncker, Claudia Viviana

• Logos (Symbols)
• Social networks
• Trademarks
• Identidad visual
• Logotipos (Símbolos)
• Redes sociales
• Marcas comerciales
• Visual identity

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/16779

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/16779