{"id":{"repo_id":"lima","oai_identifier":"oai:repositorio.ulima.edu.pe:20.500.12724/16779"},"canonical_url":"https://search.dev.ndltd.org/etd/lima/oai:repositorio.ulima.edu.pe:20.500.12724/16779","repository":{"repo_id":"lima","name":"Universidad de Lima","base_url":"https://repositorio.ulima.edu.pe/oai/request"},"display":{"title":"Creación del manual de identidad visual para la marca de compostura de prendas \"Xirana\"","abstract":"This project consists of the creation and realization of a visual identity manual for the Xirana brand, a clothing composition service. The objective of carrying out this project was to design a manual that brings together the strategic concepts of the brand, as well as its vision, in order to position it through a visual identity that reflects self-esteem and opportunity, in addition to the values of trust, empathy and commitment; all this through a coherent and differentiated communication from the competition. 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The objective of carrying out this project was to design a manual that brings together the strategic concepts of the brand, as well as its vision, in order to position it through a visual identity that reflects self-esteem and opportunity, in addition to the values of trust, empathy and commitment; all this through a coherent and differentiated communication from the competition. This purpose was validated by many design experts and included validation of the target audience. Likewise, it is proposed to establish a communication strategy that reflects the values of the brand in social networks.","Este proyecto consiste en la creación y realización de un manual de identidad visual para la marca Xirana, un servicio de compostura de prendas. El objetivo de la realización de este proyecto fue diseñar un manual que reu´na los conceptos estratégicos de la marca, así como su visión, para poder posicionarla a través de una identidad visual que refleje amor propio y oportunidad, además de los valores de confianza, empatía y compromiso; todo ello mediante una comunicación coherente y diferenciada de la competencia. Este propósito fue validado por muchos expertos de diseño e incluyo´ la validación del público objetivo. Asimismo, se plantea establecer una estrategia de comunicación que refleje los valores de marca en redes sociales."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:source","label":"Dc Source","values":["Repositorio Institucional - Ulima","Universidad de Lima"]},{"key":"dc:title","label":"Title","values":["Creación del manual de identidad visual para la marca de compostura de prendas \"Xirana\""]}]}],"canonical_facts":{"dc:contributor.advisor":["Torres Duncker, Claudia Viviana"],"dc:creator":["Cristal Celeste, Huaira Perez"],"dc:date.accessioned":["2022-10-26T20:14:51Z"],"dc:date.available":["2022-10-26T20:14:51Z"],"dc:date.issued":["2022"],"dc:description.abstract":["This project consists of the creation and realization of a visual identity manual for the Xirana brand, a clothing composition service. 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