Plan de comunicación interna para la empresa logística PerúInterCargo (PIC)

PeruInterCargo (PIC) is one of the three most important logistics operators in Peru and has more than 40 years of service. PIC currently faces the lack of commitment from the leaders of each team with respect to the organizational culture and the consequent loss of talent. This paper proposes to develop an internal communication plan in two phases: the first aimed at all PeruInterCargo leaders in order to improve the behavior and role of the leader, the second phase aimed at all workers to reinforce the corporate culture. The main objective of the plan is to enhance employee engagement through corporate culture and various actions that include the execution of programs and cultural experiences that will allow for the recovery of organizational commitment.

Name thesis:degree_name

Licenciado en Comunicación

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Comunicación

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2021

Authors dc:creator

• Reyes Vicuña, Mayra Alejandra
• Carrillo Muñoz, Claudia Alejandra

• Communication in management
• Leadership
• Labor turnover
• Logistics operators
• Organizational culture
• Comunicación en la gestión
• Liderazgo
• Rotación de personal
• Operadores logísticos
• Cultura organizacional

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/13751

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/13751