La influencia del producto, precio y promoción en la decisión de compra de smartphones en las mujeres millennials de Lima Metropolitana

In this research work, three variables were evaluated within the Marketing mix: the product, price and promotion in the behavior of buying Smartphones in millennial women living in Lima Metropolitana. And, that is because technology and the demand of new products in the electronic consumer industry is growing and led us to investigate the factors that influence the purchase decision of these new consumers called “millennials”. According to a study carried out by CPI (2019), there is a higher consumer demand through the internet by woman by 5% higher than men in Peru. Therefore, millennial woman are the target market in the consumer electronics industry

Name thesis:degree_name

Licenciado en Marketing

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Marketing

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2020

Author dc:creator

• Trujillo Rivas, Isabel Franchesca

Advisor dc:contributor.advisor

• Escalante Flores, Jorge Luis

• Teléfonos inteligentes
• Mujeres
• Marketing
• Smartphones
• Women

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/12801

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/12801