{"id":{"repo_id":"lima","oai_identifier":"oai:repositorio.ulima.edu.pe:20.500.12724/12801"},"canonical_url":"https://search.dev.ndltd.org/etd/lima/oai:repositorio.ulima.edu.pe:20.500.12724/12801","repository":{"repo_id":"lima","name":"Universidad de Lima","base_url":"https://repositorio.ulima.edu.pe/oai/request"},"display":{"title":"La influencia del producto, precio y promoción en la decisión de compra de smartphones en las mujeres millennials de Lima Metropolitana","abstract":"In this research work, three variables were evaluated within the Marketing mix: the product, price and promotion in the behavior of buying Smartphones in millennial women living in Lima Metropolitana. And, that is because technology and the demand of new products in the electronic consumer industry is growing and led us to investigate the factors that influence the purchase decision of these new consumers called “millennials”. According to a study carried out by CPI (2019), there is a higher consumer demand through the internet by woman by 5% higher than men in Peru. Therefore, millennial woman are the target market in the consumer electronics industry","abstract_html":"In this research work, three variables were evaluated within the Marketing mix: the product, price and promotion in the behavior of buying Smartphones in millennial women living in Lima Metropolitana. And, that is because technology and the demand of new products in the electronic consumer industry is growing and led us to investigate the factors that influence the purchase decision of these new consumers called “millennials”. According to a study carried out by CPI (2019), there is a higher consumer demand through the internet by woman by 5% higher than men in Peru. 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And, that is because technology and the demand of new products in the electronic consumer industry is growing and led us to investigate the factors that influence the purchase decision of these new consumers called “millennials”. According to a study carried out by CPI (2019), there is a higher consumer demand through the internet by woman by 5% higher than men in Peru. Therefore, millennial woman are the target market in the consumer electronics industry","En el presente trabajo de investigación se evaluaron tres variables dentro del Marketing mix que son el producto, precio y promoción en el comportamiento de compra de celulares inteligentes o también denominados smartphones en las mujeres millennial que viven en Lima Metropolitana. Y, es que, la tecnología y la creciente demanda de nuevos productos en la industria de consumo electrónico nos llevaron a investigar los factores que influyen en la decisión de compra de estos nuevos consumidores denominados “Millennials”. Según un estudio realizado por CPI (2019), existe una mayor demanda de consumo a través de internet por parte de las mujeres por un 5% superior a los hombres en el Perú. Por ello, las mujeres millennials son el mercado objetivo en la industria del consumo electrónico."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:source","label":"Dc Source","values":["Repositorio Institucional - Ulima","Universidad de Lima"]},{"key":"dc:title","label":"Title","values":["La influencia del producto, precio y promoción en la decisión de compra de smartphones en las mujeres millennials de Lima Metropolitana"]}]}],"canonical_facts":{"dc:contributor.advisor":["Escalante Flores, Jorge Luis"],"dc:creator":["Trujillo Rivas, Isabel Franchesca"],"dc:date.accessioned":["2021-03-19T19:34:29Z"],"dc:date.available":["2021-03-19T19:34:29Z"],"dc:date.issued":["2020"],"dc:description.abstract":["In this research work, three variables were evaluated within the Marketing mix: the product, price and promotion in the behavior of buying Smartphones in millennial women living in Lima Metropolitana. And, that is because technology and the demand of new products in the electronic consumer industry is growing and led us to investigate the factors that influence the purchase decision of these new consumers called “millennials”. According to a study carried out by CPI (2019), there is a higher consumer demand through the internet by woman by 5% higher than men in Peru. Therefore, millennial woman are the target market in the consumer electronics industry","En el presente trabajo de investigación se evaluaron tres variables dentro del Marketing mix que son el producto, precio y promoción en el comportamiento de compra de celulares inteligentes o también denominados smartphones en las mujeres millennial que viven en Lima Metropolitana. Y, es que, la tecnología y la creciente demanda de nuevos productos en la industria de consumo electrónico nos llevaron a investigar los factores que influyen en la decisión de compra de estos nuevos consumidores denominados “Millennials”. Según un estudio realizado por CPI (2019), existe una mayor demanda de consumo a través de internet por parte de las mujeres por un 5% superior a los hombres en el Perú. Por ello, las mujeres millennials son el mercado objetivo en la industria del consumo electrónico."],"dc:format":["application/pdf"],"dc:identifier.uri":["https://hdl.handle.net/20.500.12724/12801"],"dc:language.iso":["spa"],"dc:publisher":["Universidad de Lima"],"dc:rights":["info:eu-repo/semantics/openAccess"],"dc:rights.uri":["https://creativecommons.org/licenses/by-nc-sa/4.0/"],"dc:source":["Repositorio Institucional - Ulima","Universidad de Lima"],"dc:subject":["Teléfonos inteligentes","Mujeres","Marketing","Smartphones","Women"],"dc:title":["La influencia del producto, precio y promoción en la decisión de compra de smartphones en las mujeres millennials de Lima Metropolitana"],"dc:type":["info:eu-repo/semantics/bachelorThesis"],"thesis:degree_discipline":["Marketing"],"thesis:degree_level":["Título Profesional"],"thesis:degree_name":["Licenciado en Marketing"],"thesis:institution_name":["Universidad de Lima. 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