Potenciando la identificación del operario de limpieza con su organización: desarrollo de un plan piloto pedagógico en Grupo OL

This professional project exposes the work carried out by the authors in Grupo OL, an organization focused on providing comprehensive cleaning services, property maintenance and development of technological solutions to corporate clients, with the aim of achieving the formal incorporation of internal communication directed cleaning teams. The creation of the communications area had a positive impact on Human Resources management, providing the tools to meet collaborators in non-economic aspects, improve their quality of life and relationship with the company. The internal communication pilot plan, implemented in eight service units in Metropolitan Lima, allowed the cleaning workers to present a substantial improvement in the understanding of internal processes, regulations and benefits of their job. In the context of a difficult situation, training the leaders of each operating unit and having their support to transmit the information was the key to completing the project.

Name thesis:degree_name

Licenciado en Comunicación

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Comunicación

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2020

Authors dc:creator

• Aspillaga Voysest, Andrea
• Quispe Aguirre, Jessica Maciel

Advisor dc:contributor.advisor

• Pun Lam, Yolanda

• Corporate communication
• Organizational culture
• Cleaning personnel
• Cleaning companies
• Comunicación corporativa
• Cultura organizacional
• Personal de limpieza
• Empresas de limpieza

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/12798

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/12798