Importancia del CRM en el sector de servicios renting vehicular ante la actual crisis COVID-19 en el Perú

In this research work, a study will be carried out on the level of impact that good customer relationship management has for service companies in the vehicle renting sector in the face of the current COVID-19 crisis in Peru. The main conclusion is the high degree of importance of a good CRM in the vehicle renting sector, much more in times of crisis, where customer loyalty is at stake.

Name thesis:degree_name

Bachiller en Ingeniería Industrial

Level thesis:degree_level

Bachiller

Discipline thesis:degree_discipline

Ingeniería Industrial

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2021

Authors dc:creator

• Huaman Gavino, Hector Arturo
• Vela Polanco, Emmanuel Elías

Advisor dc:contributor.advisor

• Díaz Garay, Bertha Haydeé

• Automobile leasing and renting
• Pandemics
• COVID-19
• Perú
• Arrendamiento de automóviles
• Pandemias

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/12758

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/12758