Innovating in the innovation marketplace: Rethinking the business model for creative businesses and workers

The idea to rethink the communication business model for businesses and creatives started for personal reasons. When I closed my design office, I start to think what I gonna do now? Open another office in the same model? Try to find some job? Work as a freelancer? However, going deep in this research I noted how big this issue are for the majority of designers, and how worse is if this creative has more then 40 years old. Sometimes any of those options above are not available, once the creative market is changing everyday, and the salary and the age average of creatives is getting lower. This research it is focused in understand this specific market, and get viable solution to create job opportunities for experienced designers.

Grantor dc:publisher

University of Kansas

Year dc:date.issued

2017

Author dc:creator

• Muntoreanu, Roberto

Advisor dc:contributor.advisor

• Eckersley, Michael

• Design
• Management
• business model
• communication marketplace
• design management
• experienced designers
• opportunity
• overqualified

Statement dc:rights

• Copyright held by the author.

Language dc:language.iso

en

Dc Identifier Other

http://dissertations.umi.com/ku:15355

OAI identifier oai:identifier

oai:kuscholarworks.ku.edu:1808/37338