{"id":{"repo_id":"ku","oai_identifier":"oai:kuscholarworks.ku.edu:1808/37338"},"canonical_url":"https://search.dev.ndltd.org/etd/ku/oai:kuscholarworks.ku.edu:1808/37338","repository":{"repo_id":"ku","name":"University of Kansas","base_url":"https://kuscholarworks.ku.edu/server/oai/request"},"display":{"title":"Innovating in the innovation marketplace: Rethinking the business model for creative businesses and workers","abstract":"The idea to rethink the communication business model for businesses and creatives started for personal reasons. When I closed my design office, I start to think what I gonna do now? Open another office in the same model? Try to find some job? Work as a freelancer? However, going deep in this research I noted how big this issue are for the majority of designers, and how worse is if this creative has more then 40 years old. 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