Midwest CompuTech, Inc.--Integrated Marketing Communications Strategic Analysis and Recommendations for Final Project

The goal of this project was apply integrated marketing communications principals to a strategic review of, and subsequent recommendations for, Midwest CompuTech, Inc. The first section, Internal Review, describes the company, its products or services, and its communications. The second section, External Review, assesses current market conditions and competition. The third section is a SWOT analysis of the company's strengths, weaknesses, opportunities, and threats (SWOT). The final section, Strategic Recommendations, concludes the paper with recommendations and marketing strategies for the company.

Grantor dc:publisher

University of Kansas

Year dc:date.issued

2008

Author dc:creator

• Salzman, Bobbie

Advisor dc:contributor.advisor

• Gentry, James

• Journalism
• Business Administration, Marketing
• Mass Communications
• IMC
• Marketing Communications
• Marketing, Technology

Statement dc:rights

• Copyright held by the author.

Language dc:language.iso

EN

Dc Identifier Other

http://dissertations2.umi.com/ku:2561

OAI identifier oai:identifier

oai:kuscholarworks.ku.edu:1808/36765