{"id":{"repo_id":"ku","oai_identifier":"oai:kuscholarworks.ku.edu:1808/36765"},"canonical_url":"https://search.dev.ndltd.org/etd/ku/oai:kuscholarworks.ku.edu:1808/36765","repository":{"repo_id":"ku","name":"University of Kansas","base_url":"https://kuscholarworks.ku.edu/server/oai/request"},"display":{"title":"Midwest CompuTech, Inc.--Integrated Marketing Communications Strategic Analysis and Recommendations for Final Project","abstract":"The goal of this project was apply integrated marketing communications principals to a strategic review of, and subsequent recommendations for, Midwest CompuTech, Inc. The first section, Internal Review, describes the company, its products or services, and its communications. The second section, External Review, assesses current market conditions and competition. The third section is a SWOT analysis of the company's strengths, weaknesses, opportunities, and threats (SWOT). 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