UNPACKING VALUE CO-CREATION USING THE DYNAMIC CAPABILITIES FRAMEWORK

<p>ABSTRACT</p> <p>Unpacking Value Co-creation using the Dynamic Capabilities Framework</p> <p>by</p> <p>Perry L Parke</p> <p>Product innovation and the value it provides have attracted a significant level of attention from scholars and practitioners. Prior research has looked conceptually at how firm capabilities help co-create value between firms and their customers, especially in the B2C realm. Recent research has clearly shown how important value co-creation is in B2B markets. Considering that innovation is known to be influenced by a number of organizational mindsets (such as entrepreneurial orientation), it is important to understand the interplay between co-creation and various orientations influencing innovation. To address this gap, the current research examines the interplay between value co-creation and one important organizational mindset: entrepreneurial orientation. In addition, this dissertation looks at the role of other organizational-level factors such as customer orientation and knowledge sharing as moderators that can influence firm innovation results. </p>

Name thesis:degree_name

Marketing

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Year dc:date.available

2023

Author dc:creator

• Parke, Perry

Contributors dc:contributor

• Dr. Pramod Iyer
• Dr. Mona Sinha
• Dr. Stefan Sleep

• Innovation
• Value Co-creation
• Entrepreneurial Orientation
• Business
• Business Administration, Management, and Operations
• Marketing

Repository record dc:identifier

https://digitalcommons.kennesaw.edu/phdba_etd/32

OAI identifier oai:identifier

oai:digitalcommons.kennesaw.edu:phdba_etd-1032