ABSTRACT
Unpacking Value Co-creation using the Dynamic Capabilities Framework
by
Perry L Parke
Product innovation and the value it provides have attracted a significant level of attention from scholars and practitioners. Prior research has looked conceptually at how firm capabilities help co-create value between firms and their customers, especially in the B2C realm. Recent research has clearly shown how important value co-creation is in B2B markets. Considering that innovation is known to be influenced by a number of organizational mindsets (such as entrepreneurial orientation), it is important to understand the interplay between co-creation and various orientations influencing innovation. To address this gap, the current research examines the interplay between value co-creation and one important organizational mindset: entrepreneurial orientation. In addition, this dissertation looks at the role of other organizational-level factors such as customer orientation and knowledge sharing as moderators that can influence firm innovation results.
","abstract_html":"<p>ABSTRACT</p> <p>Unpacking Value Co-creation using the Dynamic Capabilities Framework</p> <p>by</p> <p>Perry L Parke</p> <p>Product innovation and the value it provides have attracted a significant level of attention from scholars and practitioners. Prior research has looked conceptually at how firm capabilities help co-create value between firms and their customers, especially in the B2C realm. Recent research has clearly shown how important value co-creation is in B2B markets. Considering that innovation is known to be influenced by a number of organizational mindsets (such as entrepreneurial orientation), it is important to understand the interplay between co-creation and various orientations influencing innovation. To address this gap, the current research examines the interplay between value co-creation and one important organizational mindset: entrepreneurial orientation. In addition, this dissertation looks at the role of other organizational-level factors such as customer orientation and knowledge sharing as moderators that can influence firm innovation results. </p>","abstract_has_math":false,"creators":["Parke, Perry"],"institution":null,"degree_name":"Marketing","degree_level":"Dissertation","degree_discipline":"Business Administration","degree_department":null,"school":null,"contributors":["Dr. Pramod Iyer","Dr. Mona Sinha","Dr. Stefan Sleep"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2023,"date_issued":"2023-07-18T07:00:00Z","date_published":"2023-07-18T07:00:00Z","updated_at":"2026-07-24T02:44:06Z","subjects":["Innovation","Value Co-creation","Entrepreneurial Orientation","Business","Business Administration, Management, and Operations","Marketing"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://digitalcommons.kennesaw.edu/phdba_etd/32","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Dr. Pramod Iyer","Dr. Mona Sinha","Dr. Stefan Sleep"]},{"key":"dc:creator","label":"Author","values":["Parke, Perry"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2028-07-23T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Business Administration"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Marketing"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Innovation","Value Co-creation","Entrepreneurial Orientation","Business","Business Administration, Management, and Operations","Marketing"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://digitalcommons.kennesaw.edu/phdba_etd/32"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["ABSTRACT
Unpacking Value Co-creation using the Dynamic Capabilities Framework
by
Perry L Parke
Product innovation and the value it provides have attracted a significant level of attention from scholars and practitioners. Prior research has looked conceptually at how firm capabilities help co-create value between firms and their customers, especially in the B2C realm. Recent research has clearly shown how important value co-creation is in B2B markets. Considering that innovation is known to be influenced by a number of organizational mindsets (such as entrepreneurial orientation), it is important to understand the interplay between co-creation and various orientations influencing innovation. To address this gap, the current research examines the interplay between value co-creation and one important organizational mindset: entrepreneurial orientation. In addition, this dissertation looks at the role of other organizational-level factors such as customer orientation and knowledge sharing as moderators that can influence firm innovation results.
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Unpacking Value Co-creation using the Dynamic Capabilities Framework
by
Perry L Parke
Product innovation and the value it provides have attracted a significant level of attention from scholars and practitioners. Prior research has looked conceptually at how firm capabilities help co-create value between firms and their customers, especially in the B2C realm. Recent research has clearly shown how important value co-creation is in B2B markets. Considering that innovation is known to be influenced by a number of organizational mindsets (such as entrepreneurial orientation), it is important to understand the interplay between co-creation and various orientations influencing innovation. To address this gap, the current research examines the interplay between value co-creation and one important organizational mindset: entrepreneurial orientation. In addition, this dissertation looks at the role of other organizational-level factors such as customer orientation and knowledge sharing as moderators that can influence firm innovation results.
"],"dc:identifier":["https://digitalcommons.kennesaw.edu/phdba_etd/32"],"dc:subject":["Innovation","Value Co-creation","Entrepreneurial Orientation","Business","Business Administration, Management, and Operations","Marketing"],"dc:title":["UNPACKING VALUE CO-CREATION USING THE DYNAMIC CAPABILITIES FRAMEWORK"],"thesis:degree_discipline":["Business Administration"],"thesis:degree_level":["Dissertation"],"thesis:degree_name":["Marketing"]},"updated_at":"2026-07-24T02:44:06Z"}