Sequels and SAMs: Re-contextualized Media and Affective Memory

<p>Electronic media allows for the repetition of the audiovisual in new contexts. Bernard Stiegler argues that, as people are exposed to these contexts (television, commercials), consumer-based art threatens the <em>singular</em>, a connection to a particular aesthetic in a particular space. When art is repeated, films remember <em>for</em> the audience. This allows for history to be continually re-written according to dominant media institutions.</p> <p>While there are other ways to combat this grand narrative, I argue that there are memories that, like the singular, are not consumer-based. I refer to these as <em>staple associative memories (SAMs)</em>. These are not memories of the audiovisual art but are associated with the social component attached to the viewing experience. Through the repetition of a temporal aesthetic, the narratives are expected, but the other elements or associations can create unexpected affectual memories. SAMs are valuable for increasing participation and for the creation of selfhood, but they are being threatened by the use of the sequel. I analyze <em>Blade Runner 2049</em> as a representation of a sequel that reuses old scenes in new contexts. Because of the affectual elements of these scenes, the memory of the original viewing experience can be warped, changed, or forgotten. I finish by discussing the future of staple associative memories in the context of online streaming and augmented reality.</p>

Name thesis:degree_name

Master of Arts in American Studies (MAST)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Interdisciplinary Studies

Year dc:date.available

2018

Author dc:creator

• Rogers, Ben

Contributors dc:contributor

• Sergio Figueiredo
• Larrie Dudenhoeffer

• Media and Film
• Memory
• Affect Theory
• Singularity
• Cultural Studies
• American Studies

Repository record dc:identifier

https://digitalcommons.kennesaw.edu/mast_etd/20

OAI identifier oai:identifier

oai:digitalcommons.kennesaw.edu:mast_etd-1022