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Kennesaw State University
Creating a Web Presence for a Small Business Using a Holistic Content Strategy Approach
Abstract
dc:description.abstract<p><em>Creating a Web Presence for a Small Business Using a Holistic Content Strategy Approach</em> details the content strategy process used and work done to revise a small business website, in order to better meet the content needs of both the business and its customers.</p>
Degree
thesis:*- Name thesis:degree_name
- Master of Arts in Professional Writing (MAPW)
- Level thesis:degree_level
- Capstone
- Discipline thesis:degree_discipline
- English
- Year dc:date.available
- 2017
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Akins, Tabitha
- Contributors dc:contributor
-
- Sergio Figueiredo
- Todd Harper
Subjects
dc:subject × 4Identifiers
dc:identifier.*- Repository record dc:identifier
- https://digitalcommons.kennesaw.edu/mapw_etd/24
- OAI identifier oai:identifier
- oai:digitalcommons.kennesaw.edu:mapw_etd-1025