Creating a Web Presence for a Small Business Using a Holistic Content Strategy Approach details the content strategy process used and work done to revise a small business website, in order to better meet the content needs of both the business and its customers.
","abstract_html":"<p><em>Creating a Web Presence for a Small Business Using a Holistic Content Strategy Approach</em> details the content strategy process used and work done to revise a small business website, in order to better meet the content needs of both the business and its customers.</p>","abstract_has_math":false,"creators":["Akins, Tabitha"],"institution":null,"degree_name":"Master of Arts in Professional Writing (MAPW)","degree_level":"Capstone","degree_discipline":"English","degree_department":null,"school":null,"contributors":["Sergio Figueiredo","Todd Harper"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2017,"date_issued":"2017-04-25T07:00:00Z","date_published":"2017-04-25T07:00:00Z","updated_at":"2026-07-24T02:43:17Z","subjects":["content strategy","web writing","websites","Technical and Professional Writing"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://digitalcommons.kennesaw.edu/mapw_etd/24","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Sergio Figueiredo","Todd Harper"]},{"key":"dc:creator","label":"Author","values":["Akins, Tabitha"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2017-04-29T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["English"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Capstone"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts in Professional Writing (MAPW)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["content strategy","web writing","websites","Technical and Professional Writing"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://digitalcommons.kennesaw.edu/mapw_etd/24"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Creating a Web Presence for a Small Business Using a Holistic Content Strategy Approach details the content strategy process used and work done to revise a small business website, in order to better meet the content needs of both the business and its customers.
"]},{"key":"dc:title","label":"Title","values":["Creating a Web Presence for a Small Business Using a Holistic Content Strategy Approach"]}]}],"canonical_facts":{"dc:contributor":["Sergio Figueiredo","Todd Harper"],"dc:creator":["Akins, Tabitha"],"dc:date.available":["2017-04-29T07:00:00Z"],"dc:description.abstract":["Creating a Web Presence for a Small Business Using a Holistic Content Strategy Approach details the content strategy process used and work done to revise a small business website, in order to better meet the content needs of both the business and its customers.
"],"dc:identifier":["https://digitalcommons.kennesaw.edu/mapw_etd/24"],"dc:subject":["content strategy","web writing","websites","Technical and Professional Writing"],"dc:title":["Creating a Web Presence for a Small Business Using a Holistic Content Strategy Approach"],"thesis:degree_discipline":["English"],"thesis:degree_level":["Capstone"],"thesis:degree_name":["Master of Arts in Professional Writing (MAPW)"]},"updated_at":"2026-07-24T02:43:17Z"}