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Kennesaw State University
Bond PR and Brand Strategy: An Exploration into the World of Web 2.0
Abstract
dc:description.abstractThe paper focuses on a web communications campaign for New Orleans public relations and marketing firm, Bond PR and Brand Strategy. The paper delves into the execution and results of the campaign, as well as future aspects that the firm plans to implement.
Degree
thesis:*- Name thesis:degree_name
- Master of Arts in Professional Writing (MAPW)
- Level thesis:degree_level
- Thesis
- Discipline thesis:degree_discipline
- English
- Year dc:date.available
- 2009
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Bond, Jennifer S.
- Contributors dc:contributor
-
- Dr. Elizabeth Giddens
- Dr. Laura Dabundo
Subjects
dc:subject × 5Identifiers
dc:identifier.*- Repository record dc:identifier
- https://digitalcommons.kennesaw.edu/etd/60
- OAI identifier oai:identifier
- oai:digitalcommons.kennesaw.edu:etd-1062