Contributions of supra-level design to visual rhetoric in quilt books

<p>Visual rhetoric is "the ability of the writer to achieve the purpose of a document through visual communication" ("Visual Rhetoric" 77). The success of visual rhetoric depends upon the extent to which a document's visual elements consider audience, purpose, and context. For example, if a document intended for elderly readers uses 8-point type, audience has not been properly considered and the document's visual rhetoric fails at the intra-textuallevel. If a textbook uses only one degree of heading but attempts to present a hierarchy of information, purpose has not been considered and the document's visual rhetoric fails at the inter-textual level. If an annual report includes minute details in graphs intended to show general trends, purpose has not been considered and the document fails at the extra-textual level. If a field guide intended to be carried in a scientist's pocket is sixteen inches wide and twenty-four inches tall, context has not been considered and the document's visual rhetoric fails at the supra-textual level.</p>

Name thesis:degree_name

Master of Arts

Level thesis:degree_level

thesis

Department dc:contributor.department

Department of English

Year dc:date.issued

1997

Author dc:creator

• Oppedal Link, Denise

Language dc:language.iso

en

DOI

https://doi.org/10.31274/rtd-180813-6190

Identifier

archive/lib.dr.iastate.edu/rtd/180/

OAI identifier oai:identifier

oai:dr.lib.iastate.edu:20.500.12876/71875