Visual rhetoric is \"the ability of the writer to achieve the purpose of a document through visual communication\" (\"Visual Rhetoric\" 77). The success of visual rhetoric depends upon the extent to which a document's visual elements consider audience, purpose, and context. For example, if a document intended for elderly readers uses 8-point type, audience has not been properly considered and the document's visual rhetoric fails at the intra-textuallevel. If a textbook uses only one degree of heading but attempts to present a hierarchy of information, purpose has not been considered and the document's visual rhetoric fails at the inter-textual level. If an annual report includes minute details in graphs intended to show general trends, purpose has not been considered and the document fails at the extra-textual level. If a field guide intended to be carried in a scientist's pocket is sixteen inches wide and twenty-four inches tall, context has not been considered and the document's visual rhetoric fails at the supra-textual level.
","abstract_html":"<p>Visual rhetoric is "the ability of the writer to achieve the purpose of a document through visual communication" ("Visual Rhetoric" 77). The success of visual rhetoric depends upon the extent to which a document's visual elements consider audience, purpose, and context. For example, if a document intended for elderly readers uses 8-point type, audience has not been properly considered and the document's visual rhetoric fails at the intra-textuallevel. If a textbook uses only one degree of heading but attempts to present a hierarchy of information, purpose has not been considered and the document's visual rhetoric fails at the inter-textual level. If an annual report includes minute details in graphs intended to show general trends, purpose has not been considered and the document fails at the extra-textual level. If a field guide intended to be carried in a scientist's pocket is sixteen inches wide and twenty-four inches tall, context has not been considered and the document's visual rhetoric fails at the supra-textual level.</p>","abstract_has_math":false,"creators":["Oppedal Link, Denise"],"institution":null,"degree_name":"Master of Arts","degree_level":"thesis","degree_discipline":null,"degree_department":"Department of English","school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1997,"date_issued":"1997","date_published":"1997","updated_at":"2026-07-24T02:37:16Z","subjects":[],"languages":["en"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.31274/rtd-180813-6190"],"render_values":[{"text":"https://doi.org/10.31274/rtd-180813-6190","href":"https://doi.org/10.31274/rtd-180813-6190","code":true}]},{"key":"dc:identifier","label":"Identifier","values":["archive/lib.dr.iastate.edu/rtd/180/"],"render_values":[{"text":"archive/lib.dr.iastate.edu/rtd/180/","href":null,"code":true}]}]},"links":{"outbound_url":"https://dr.lib.iastate.edu/handle/20.500.12876/71875","outbound_label":"Repository record","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.department","label":"Department","values":["Department of English"]},{"key":"dc:creator","label":"Author","values":["Oppedal Link, Denise"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2018-08-24T20:21:45.000"]},{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2020-06-30T08:04:25Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2020-06-30T08:04:25Z"]},{"key":"dc:date.issued","label":"Date","values":["1997"]},{"key":"dc:type","label":"Dc Type","values":["thesis"]},{"key":"thesis:degree_level","label":"Degree Level","values":["thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["archive/lib.dr.iastate.edu/rtd/180/"]},{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.31274/rtd-180813-6190"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://dr.lib.iastate.edu/handle/20.500.12876/71875"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Visual rhetoric is \"the ability of the writer to achieve the purpose of a document through visual communication\" (\"Visual Rhetoric\" 77). The success of visual rhetoric depends upon the extent to which a document's visual elements consider audience, purpose, and context. For example, if a document intended for elderly readers uses 8-point type, audience has not been properly considered and the document's visual rhetoric fails at the intra-textuallevel. If a textbook uses only one degree of heading but attempts to present a hierarchy of information, purpose has not been considered and the document's visual rhetoric fails at the inter-textual level. If an annual report includes minute details in graphs intended to show general trends, purpose has not been considered and the document fails at the extra-textual level. If a field guide intended to be carried in a scientist's pocket is sixteen inches wide and twenty-four inches tall, context has not been considered and the document's visual rhetoric fails at the supra-textual level.
"]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Contributions of supra-level design to visual rhetoric in quilt books"]}]}],"canonical_facts":{"dc:contributor.department":["Department of English"],"dc:creator":["Oppedal Link, Denise"],"dc:date":["2018-08-24T20:21:45.000"],"dc:date.accessioned":["2020-06-30T08:04:25Z"],"dc:date.available":["2020-06-30T08:04:25Z"],"dc:date.issued":["1997"],"dc:description.abstract":["Visual rhetoric is \"the ability of the writer to achieve the purpose of a document through visual communication\" (\"Visual Rhetoric\" 77). The success of visual rhetoric depends upon the extent to which a document's visual elements consider audience, purpose, and context. For example, if a document intended for elderly readers uses 8-point type, audience has not been properly considered and the document's visual rhetoric fails at the intra-textuallevel. If a textbook uses only one degree of heading but attempts to present a hierarchy of information, purpose has not been considered and the document's visual rhetoric fails at the inter-textual level. If an annual report includes minute details in graphs intended to show general trends, purpose has not been considered and the document fails at the extra-textual level. If a field guide intended to be carried in a scientist's pocket is sixteen inches wide and twenty-four inches tall, context has not been considered and the document's visual rhetoric fails at the supra-textual level.
"],"dc:format.mimetype":["application/pdf"],"dc:identifier":["archive/lib.dr.iastate.edu/rtd/180/"],"dc:identifier.doi":["https://doi.org/10.31274/rtd-180813-6190"],"dc:identifier.uri":["https://dr.lib.iastate.edu/handle/20.500.12876/71875"],"dc:language.iso":["en"],"dc:title":["Contributions of supra-level design to visual rhetoric in quilt books"],"dc:type":["thesis"],"thesis:degree_level":["thesis"],"thesis:degree_name":["Master of Arts"]},"updated_at":"2026-07-24T02:37:16Z"}