Back to results
Durban University of Technology
Factors influencing the adoption and implementation of customer relationship management strategies by small and medium enterprises in KwaZulu-Natal
Abstract
dc:descriptionThesis Presented for the Degree of Doctor of Philosophy Department of Management Sciences Durban University of Technology, Durban, South Africa, 2020.
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Garatsa, Cletos
- Contributors dc:contributor
-
- Dlamini, Bongani Innocent
Subjects
dc:subject × 10- Economic growth
- Customer relation management (CRM)
- Customer loyalty
- Customer service
- Small-medium enterprises (SME)
- Technology-organisation-environment (TOE)
- Relationship marketing--South Africa--KwaZulu-Natal
- Customer relations--Management
- Small business--Customer services--South Africa--KwaZulu-Natal
- Customer services--Management
Rights
- Language dc:language
- en
Identifiers
dc:identifier.*- Identifier
- https://doi.org/10.51415/10321/4340
- OAI identifier oai:identifier
- oai:openscholar.dut.ac.za:10321/4340