Analysing consumer product preferences for selected hedonic and utilitarian shopping goods in Durban

Submitted in fulfillment of the requirements of the degree of Doctor of Philosophy in Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2019.

Author dc:creator

• Kamwendo, Andrew Ronald

Contributors dc:contributor

• Maharaj, Mandusha

• Retailing environment
• Utilitarian and hedonic products
• Consumer behavior--South Africa--Durban
• Consumers' preferences--South Africa--Durban
• Consumers--South Africa--Durban--Attitudes
• Consumers' preferences--Research--South Africa--Durban

Language dc:language

en

Identifier

https://doi.org/10.51415/10321/4253

OAI identifier oai:identifier

oai:openscholar.dut.ac.za:10321/4253