Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Retailing environment"”.
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Three Essays on New Challenges and Opportunities for Marketing in an Evolving Technological Environment
… and challenges – namely, digitized retail environments and innovative, complex business models – in three different essays. Thereby, this dissertation contributes to a better understanding of the evolving relationship between marketing and technology. Essay 1 and Essay 2 address the …
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Analysing consumer product preferences for selected hedonic and utilitarian shopping goods in Durban
Submitted in fulfillment of the requirements of the degree of Doctor of Philosophy in Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2019.