Assessing the effectiveness of a customer loyalty programme as marketing tool in the Ezemvelo KZN Wildlife resorts

Dube, Simphiwe Emmanuel

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Durban University of Technology

Assessing the effectiveness of a customer loyalty programme as marketing tool in the Ezemvelo KZN Wildlife resorts

dc:creator Dube, Simphiwe Emmanuel

dc:date2016

Abstract

dc:description

Submitted in fulfillment of the requirements for a Masters of Management Sciences: Tourism and Hospitality Management, Durban University of Technology, Durban, South Africa, 2016.

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Dube, Simphiwe Emmanuel
Contributors dc:contributor: Lekhanya, Lawrence Mpele

Subjects

dc:subject × 4

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Language dc:language: en

Identifiers

dc:identifier.*

Identifier: 657428
https://doi.org/10.51415/10321/1522
OAI identifier oai:identifier: oai:openscholar.dut.ac.za:10321/1522

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Harvested from: Durban University of Technology
Base URL: openscholar.dut.ac.za/server/oai/request
Last updated: 2026-07-27
Source record: OAI-PMH GetRecord

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citation

Dube, Simphiwe Emmanuel. Assessing the effectiveness of a customer loyalty programme as marketing tool in the Ezemvelo KZN Wildlife resorts. 2016. http://hdl.handle.net/10321/1522

Assessing the effectiveness of a customer loyalty programme as marketing tool in the Ezemvelo KZN Wildlife resorts

Abstract

Author and committee

Subjects

Rights

Identifiers

Chain of custody

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