Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 6 of 6 for “"Customer loyalty programs"”.
-
A qualitative analysis of the loyalty building attributes of customer loyalty programs on gaining loyalty to brands
… strategies to instill long-tern consumer loyalty among organisations' most valued customers. At the forefronts of these strategies are customer loyalty programs. Since the inception of the first loyalty program, AAdvantage in 1981, the marketplace has seen a proliferation of these programs …
-
The Role of Transformational Leadership in Shaping Motivation and Commitment Among Adult Social Dance Students
… marketing, event planning, product offering, customer loyalty programs, and their overall operations to attract and retain students. It is recommended that dance studios highlight the community aspect and health benefits of dancing in their marketing messages, offer novelty through diverse …
-
Relación entre la calidad de servicio y la fidelización de clientes en las estaciones de servicio de combustible en Chimbote, Perú
… Station located in Chimbote. In particular, customer loyalty to the quality of the service provided has been studied, because a fundamental aspect of the success of a company is to get a loyal customer, who repeats his visit to the station assiduously, recommends the service to others and can …
-
Marketing relacional y propuesta de fidelización para una empresa de servicios publicitarios
El marketing relacional es una derivación creada en base al marketing tradicional, con el objetivo de mejorar la comunicación con los clientes potenciales y actuales para fomentar la fidelidad y crear relaciones a largo plazo. En base a lo mencionado, el presente estudio aplicó una estrategia del …
-
Retail loyalty programmes : relationship quality and customer loyalty between the card-holder and the retailer in South Africa
Submitted in compliance with the requirements for the Doctorate in Philosophy: Management Science (Marketing), Durban University of Technology, Durban. South Africa, 2017.
-
Assessing the effectiveness of a customer loyalty programme as marketing tool in the Ezemvelo KZN Wildlife resorts
Submitted in fulfillment of the requirements for a Masters of Management Sciences: Tourism and Hospitality Management, Durban University of Technology, Durban, South Africa, 2016.