When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising

<p>This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted in media ecology, offers a functional and creative approach to understanding IMC and seeking improvement of IMC practices in today’s mediated environment.</p>

Name thesis:degree_name

PhD

Level thesis:degree_level

One-year Embargo

Discipline thesis:degree_discipline

Communication and Rhetorical Studies

Year dc:date.available

2019

Author dc:creator

• Wang, Yingwen

Contributors dc:contributor

• Calvin L. Troup
• Janie Harden Fritz
• Richard H. Thames

• media ecology
• rhetoric
• communication
• Neil Postman
• technology
• IMC
• advertising
• communication ethics
• Communication Technology and New Media
• Public Relations and Advertising
• Social Media
• Speech and Rhetorical Studies

Language dc:language

English

Repository record dc:identifier

https://dsc.duq.edu/etd/1793

OAI identifier oai:identifier

oai:dsc.duq.edu:etd-2766