This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted in media ecology, offers a functional and creative approach to understanding IMC and seeking improvement of IMC practices in today’s mediated environment.
","abstract_html":"<p>This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted in media ecology, offers a functional and creative approach to understanding IMC and seeking improvement of IMC practices in today’s mediated environment.</p>","abstract_has_math":false,"creators":["Wang, Yingwen"],"institution":null,"degree_name":"PhD","degree_level":"One-year Embargo","degree_discipline":"Communication and Rhetorical Studies","degree_department":null,"school":null,"contributors":["Calvin L. Troup","Janie Harden Fritz","Richard H. Thames"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2019,"date_issued":"2019-05-10T07:00:00Z","date_published":"2019-05-10T07:00:00Z","updated_at":"2026-07-24T02:10:50Z","subjects":["media ecology","rhetoric","communication","Neil Postman","technology","IMC","advertising","communication ethics","Communication Technology and New Media","Public Relations and Advertising","Social Media","Speech and Rhetorical Studies"],"languages":["English"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://dsc.duq.edu/etd/1793","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Calvin L. Troup","Janie Harden Fritz","Richard H. Thames"]},{"key":"dc:creator","label":"Author","values":["Wang, Yingwen"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2020-05-10T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Communication and Rhetorical Studies"]},{"key":"thesis:degree_level","label":"Degree Level","values":["One-year Embargo"]},{"key":"thesis:degree_name","label":"Degree Name","values":["PhD"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["media ecology","rhetoric","communication","Neil Postman","technology","IMC","advertising","communication ethics","Communication Technology and New Media","Public Relations and Advertising","Social Media","Speech and Rhetorical Studies"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://dsc.duq.edu/etd/1793"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted in media ecology, offers a functional and creative approach to understanding IMC and seeking improvement of IMC practices in today’s mediated environment.
"]},{"key":"dc:title","label":"Title","values":["When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising"]}]}],"canonical_facts":{"dc:contributor":["Calvin L. Troup","Janie Harden Fritz","Richard H. Thames"],"dc:creator":["Wang, Yingwen"],"dc:date.available":["2020-05-10T07:00:00Z"],"dc:description.abstract":["This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted in media ecology, offers a functional and creative approach to understanding IMC and seeking improvement of IMC practices in today’s mediated environment.
"],"dc:identifier":["https://dsc.duq.edu/etd/1793"],"dc:language":["English"],"dc:subject":["media ecology","rhetoric","communication","Neil Postman","technology","IMC","advertising","communication ethics","Communication Technology and New Media","Public Relations and Advertising","Social Media","Speech and Rhetorical Studies"],"dc:title":["When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising"],"thesis:degree_discipline":["Communication and Rhetorical Studies"],"thesis:degree_level":["One-year Embargo"],"thesis:degree_name":["PhD"]},"updated_at":"2026-07-24T02:10:50Z"}