Framing Strategies of Lesbian, Gay, Bisexual, Transgender Advocacy Organizations: The Case of Let California Ring's 'Garden Wedding' Commercial

Framing is the process of presenting a complicated argument by relying on the ideas and concepts that a person already has regarding a basic subject. The idea of same-sex marriage has traditionally been presented by Lesbian, Gay, Bisexual, Transgender (LGBT) advocacy organizations using a frame of equal rights, with same-sex couples seeking equal treatment under the law. However, due to a lack of support for this argument, the organization Let California Ring introduced the 'Garden Wedding' commercial in the fall of 2007 that presented same-sex marriage in a new, emotional frame. The purpose of this thesis is to examine the organization Let California Ring, particularly in terms of what differentiates their organization from other LGBT advocacy organizations; the presentation of the emotional frame found in the 'Garden Wedding' commercial; and news media reaction to both the organization and the commercial itself.

Name thesis:degree_name

MA

Level thesis:degree_level

Immediate Access

Discipline thesis:degree_discipline

Graduate Center for Social and Public Policy

Year dc:date.available

2008

Author dc:creator

• Mica, Helena

Contributors dc:contributor

• Joseph D. Yenerall, Moni McIntyre

• same-sex issues
• marital issues
• organization
• policy

Language dc:language

English

Repository record dc:identifier

https://dsc.duq.edu/etd/929

OAI identifier oai:identifier

oai:dsc.duq.edu:etd-1945