{"id":{"repo_id":"duquesne","oai_identifier":"oai:dsc.duq.edu:etd-1945"},"canonical_url":"https://search.dev.ndltd.org/etd/duquesne/oai:dsc.duq.edu:etd-1945","repository":{"repo_id":"duquesne","name":"Duquesne","base_url":"https://dsc.duq.edu/do/oai/"},"display":{"title":"Framing Strategies of Lesbian, Gay, Bisexual, Transgender Advocacy Organizations: The Case of Let California Ring's 'Garden Wedding' Commercial","abstract":"Framing is the process of presenting a complicated argument by relying on the ideas and concepts that a person already has regarding a basic subject. The idea of same-sex marriage has traditionally been presented by Lesbian, Gay, Bisexual, Transgender (LGBT) advocacy organizations using a frame of equal rights, with same-sex couples seeking equal treatment under the law. However, due to a lack of support for this argument, the organization Let California Ring introduced the 'Garden Wedding' commercial in the fall of 2007 that presented same-sex marriage in a new, emotional frame. The purpose of this thesis is to examine the organization Let California Ring, particularly in terms of what differentiates their organization from other LGBT advocacy organizations; the presentation of the emotional frame found in the 'Garden Wedding' commercial; and news media reaction to both the organization and the commercial itself.","abstract_html":"Framing is the process of presenting a complicated argument by relying on the ideas and concepts that a person already has regarding a basic subject. The idea of same-sex marriage has traditionally been presented by Lesbian, Gay, Bisexual, Transgender (LGBT) advocacy organizations using a frame of equal rights, with same-sex couples seeking equal treatment under the law. However, due to a lack of support for this argument, the organization Let California Ring introduced the 'Garden Wedding' commercial in the fall of 2007 that presented same-sex marriage in a new, emotional frame. The purpose of this thesis is to examine the organization Let California Ring, particularly in terms of what differentiates their organization from other LGBT advocacy organizations; the presentation of the emotional frame found in the 'Garden Wedding' commercial; and news media reaction to both the organization and the commercial itself.","abstract_has_math":false,"creators":["Mica, Helena"],"institution":null,"degree_name":"MA","degree_level":"Immediate Access","degree_discipline":"Graduate Center for Social and Public Policy","degree_department":null,"school":null,"contributors":["Joseph D. Yenerall, Moni McIntyre"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2008,"date_issued":"2008-01-01T08:00:00Z","date_published":"2008-01-01T08:00:00Z","updated_at":"2026-07-24T02:10:15Z","subjects":["same-sex issues","marital issues","organization","policy"],"languages":["English"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://dsc.duq.edu/etd/929","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Joseph D. 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The idea of same-sex marriage has traditionally been presented by Lesbian, Gay, Bisexual, Transgender (LGBT) advocacy organizations using a frame of equal rights, with same-sex couples seeking equal treatment under the law. However, due to a lack of support for this argument, the organization Let California Ring introduced the 'Garden Wedding' commercial in the fall of 2007 that presented same-sex marriage in a new, emotional frame. The purpose of this thesis is to examine the organization Let California Ring, particularly in terms of what differentiates their organization from other LGBT advocacy organizations; the presentation of the emotional frame found in the 'Garden Wedding' commercial; and news media reaction to both the organization and the commercial itself."]},{"key":"dc:title","label":"Title","values":["Framing Strategies of Lesbian, Gay, Bisexual, Transgender Advocacy Organizations: The Case of Let California Ring's 'Garden Wedding' Commercial"]}]}],"canonical_facts":{"dc:contributor":["Joseph D. Yenerall, Moni McIntyre"],"dc:creator":["Mica, Helena"],"dc:date.available":["2018-08-03T07:00:00Z"],"dc:description.abstract":["Framing is the process of presenting a complicated argument by relying on the ideas and concepts that a person already has regarding a basic subject. The idea of same-sex marriage has traditionally been presented by Lesbian, Gay, Bisexual, Transgender (LGBT) advocacy organizations using a frame of equal rights, with same-sex couples seeking equal treatment under the law. However, due to a lack of support for this argument, the organization Let California Ring introduced the 'Garden Wedding' commercial in the fall of 2007 that presented same-sex marriage in a new, emotional frame. The purpose of this thesis is to examine the organization Let California Ring, particularly in terms of what differentiates their organization from other LGBT advocacy organizations; the presentation of the emotional frame found in the 'Garden Wedding' commercial; and news media reaction to both the organization and the commercial itself."],"dc:identifier":["https://dsc.duq.edu/etd/929"],"dc:language":["English"],"dc:subject":["same-sex issues","marital issues","organization","policy"],"dc:title":["Framing Strategies of Lesbian, Gay, Bisexual, Transgender Advocacy Organizations: The Case of Let California Ring's 'Garden Wedding' Commercial"],"thesis:degree_discipline":["Graduate Center for Social and Public Policy"],"thesis:degree_level":["Immediate Access"],"thesis:degree_name":["MA"]},"updated_at":"2026-07-24T02:10:15Z"}